Emerging Markets & Consumer Trends
Patients are increasingly researching procedures online before ever stepping foot in your office. How can you translate that initial online curiosity into a trusting patient relationship? Here are a few tips to elevate your consultations in the digital age:
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The world runs on apps, and aesthetics is no exception. Patients today are digitally empowered, researching procedures and seeking consultations online prior to ever reaching out to a potential surgeon. To stay ahead, aesthetics professionals and surgeons need to...
In the ever-evolving field of aesthetic medicine, dermal fillers stand at the forefront, offering transformative possibilities with minimal invasiveness or recovery. This article will delve into the latest advancements in new age dermal fillers, examining their efficacy, safety and...
Rhinoplasty remains one of the most sought-after aesthetic procedures by both men and women for both aesthetic and functional purposes. According to the American Society of Plastic Surgeons, nearly 220,000 rhinoplasties are performed yearly, making this the most common...
Teenagers are planning for plastic surgery at much higher rates than the national average. While societal pressures around aging have long been a factor, experts point to the ever-present influence of social media as a key driver:
Social media's impact:...
Did you know? Almost half of aesthetic surgery patients in a recent study reported being influenced by social media to consider undergoing cosmetic procedures, while over half of respondents follow plastic surgeons on social media. Long gone are the days...
Embark on a journey of professional growth and innovation at The Aesthetic Meeting 2024, the quintessential event for aesthetic surgery professionals. Hosted by The American Society for Aesthetic Plastic Surgery, this gathering of aesthetic professionals stands as the epitome of educational...
A recent study in the Aesthetic Surgery Journal surveyed ASPS members to understand how brow lift surgery has evolved over the past two decades, showing a trend towards less invasive procedures.
While endoscopic brow lifts remain the most popular technique,...
The days of chasing trends through cosmetic procedures are fading. Patients today are increasingly seeking a more comprehensive approach to beauty, one that prioritizes both aesthetics and overall well-being. This shift presents a valuable opportunity for aesthetic surgeons to...