Emerging Markets & Consumer Trends
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Teenagers are planning for plastic surgery at much higher rates than the national average. While societal pressures around aging have long been a factor, experts point to the ever-present influence of social media as a key driver:
Social media's impact:...
The days of chasing trends through cosmetic procedures are fading. Patients today are increasingly seeking a more comprehensive approach to beauty, one that prioritizes both aesthetics and overall well-being. This shift presents a valuable opportunity for aesthetic surgeons to...
A recent study in the Aesthetic Surgery Journal surveyed ASPS members to understand how brow lift surgery has evolved over the past two decades, showing a trend towards less invasive procedures.
While endoscopic brow lifts remain the most popular technique,...
When it comes to growing purchasing power and a taste for aesthetics, Gen Z has entered the chat. Plugged-in Gen Z, now aged 11 to 26, has a growing understanding and demand for aesthetic possibilities and procedures. According to...
Rhinoplasty remains one of the most sought-after aesthetic procedures by both men and women for both aesthetic and functional purposes. According to the American Society of Plastic Surgeons, nearly 220,000 rhinoplasties are performed yearly, making this the most common...
