Emerging Markets & Consumer Trends

The world runs on apps, and aesthetics is no exception. Patients today are digitally empowered, researching procedures and seeking consultations online prior to ever reaching out to a potential surgeon. To stay ahead, aesthetics professionals and surgeons need to...

Did you know? Almost half of aesthetic surgery patients in a recent study reported being influenced by social media to consider undergoing cosmetic procedures, while over half of respondents follow plastic surgeons on social media. Long gone are the days...

Patients are increasingly researching procedures online before ever stepping foot in your office. How can you translate that initial online curiosity into a trusting patient relationship? Here are a few tips to elevate your consultations in the digital age: Content...

Rhinoplasty remains one of the most sought-after aesthetic procedures by both men and women for both aesthetic and functional purposes. According to the American Society of Plastic Surgeons, nearly 220,000 rhinoplasties are performed yearly, making this the most common...

When it comes to growing purchasing power and a taste for aesthetics, Gen Z has entered the chat. Plugged-in Gen Z, now aged 11 to 26, has a growing understanding and demand for aesthetic possibilities and procedures. According to...

Join thousands of medical spa professionals at The Medical Spa Show, the premier event for non-surgical medical aesthetics. This isn’t just about lectures – it’s about **building your business**. Here’s what awaits you at The Medical Spa Show: Unparalleled Education: Dive deep...