Patients are increasingly researching procedures online before ever stepping foot in your office. How can you translate that initial online curiosity into a trusting patient relationship? Here are a few tips to elevate your consultations in the digital age:
Content is Still King: Craft blog posts and videos that address common concerns, showcase real patient results (with consent!) and highlight your expertise.
Leverage Patient Testimonials (Ethically): Showcase positive experiences (with patient consent) through video testimonials or written reviews strategically placed on your website.
Be Responsive Online: Promptly answer patient inquiries on social media and through your website chat function. This demonstrates your attentiveness and builds rapport.
Embrace Virtual Chats: Offer brief, complimentary video consultations to answer preliminary questions and build rapport before the in-person meeting.
Personalize the Journey: Utilize online forms to gather patient goals and anxieties beforehand. This allows you to tailor your consultation, addressing specific concerns and fostering a sense of care.
Nurture the Lead: Follow up with an email summarizing the consultation and next steps.
By establishing yourself as a reliable information source and fostering trust online, you’ll be well-positioned to convert those curious clicks into effective consultations.
